TO APPROACH MILLENNIAL BRANDING FOR A CHANGING WORKFORCE
First of all, the point that should be understood is that the most critical communication rule is accepting the other person. Therefore, newly created approaches to the changing workforce should be built on this basis against millennials. In this way, the proper steps can be taken. However, nowadays, this mistake is made a lot, and we see everyone on the same level as ourselves, and we think they have the same thinking and performance-based approach as us. In this case, it paves the way for generational conflicts. Therefore, the shortest and most effective way out of this situation is to understand the generations and re-evaluate the situation from their point of view.
Understanding Generations: Millennials
Understanding the new generation should not be limited to the periods in which they were born; the society’s mentality, emotions, and experiences that make up the generations should be defined, restructured, and classified. Working styles shaped by their education, culture, beliefs, and the events experienced are the main reason for generational differences. In addition, each period develops what is right and wrong with its unique perspective and creates a road map accordingly. In this case, communication seems to be sufficient to form the objective basis of the problem.
However, each generation has unique features that show different ways of perceiving life and different communication styles and behavior patterns outside their current life and work habits. Their characteristic features, value judgments, attitudes, strengths, and weaknesses are differentiated from each other, just like the individuals in the millennial generation.
Separated from other generations due to the favorable conditions of the period they grew up, Generation Millennials grew up in a world where technological opportunities were also developed. For this reason, their world is more individual, technology-friendly, and corresponds to the era of globalization. Changes and transformations in living conditions have brought different expectations, hopes, and preferences of the millennial generation from other generations. While this generation, which shows behavioral patterns outside of their current working habits, adds different values to organizations, they have become a generation in which companies offer a cautious approach in the changing labor market.
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